Publishing Perspectives across Borders

Tips to Recycle Publicity Material

Do not be discouraged if you printed some fliers or brochures for an event and find you cannot use them in the way you wanted for some reason. Recently, a friend had this happen to her. She wanted to promote her newly founded non-profit at a conference she would attend, but received notice she would not be able to do so in the manner expected.

I encouraged her with my ideas to put the fliers to use. Don't let those pieces go to waste, and use the tips below to use your printed matter and promote your business at the same time.

1. Ask the hotel reception, where the conference attendees stay, to put them in their mailboxes.
2. Give one to every person you talk to at the event and let them know about your organization anyway.
3. Hand a flier to all the attendees before or after the smaller discussion groups you may attend at a conference.
4. Leave some on a table which is usually provided for attendees to share information about their organizations or businesses. People always visit those tables for searching for information.
5. Mail them to each individual who gives you their name and address. If possible, mail these before you depart.
6. Of course, your flier will also be in jpeg or gif, so you can email them afterwards to anyone who gives you their email address or an email list.

Remember to always recycle your publicity material as an alternative to wasting your time and money. At the same time, respect your fellow conference attendees or others and do not spam individual people or businesses. Permission marketing is the only ethical way of doing business.

For more ideas on recycling your publicity materials, download this great guide from Duke University: http://www.duke.edu/sustainability/documents/Duke%20Green%20Event%20Planning%20Guide.pdf

Business Commitments & Delivery

The other day I was having a chat with someone about Over Commitment and Under Delivery. The idea that we all have a lot on our plates face each of us daily; but when we are in business, we must ensure to under commit and over deliver on whatever services or products we provide to others.

Over commitment usually warns us that we are trying to do too much, but the under delivery of our commitments will negatively impact our business and people will lose their respect for our work. So, as a business person, be on the lookout to under commit and over deliver which turns into a win-win situation for all parties.

Well, I was blessed just today with over delivery. As kismet will have it, I shared a tip with one of my favorite resource professionals and whose products I also make a point of buying. Peter Bowerman of Well Fed Writer fame never under delivers and that's why I just keep buying and learning and earning.

Since publishing yields me my living, I keep up on the best tips, tricks and tools to help me do my job better and to increase the quality of my craft. So, here are three of the best of the best, who have constantly under committed and over delivered. I guarantee that you will benefit greatly if you read their books, buy their products and receive their newsletters or e-zines.

1. Peter Bowerman, creator of the Well Fed series, and whose collections of work grace my book shelves, must be added to the repertoire of anyone who writes for a living. Visit his website at http://www.wellfedwriter.com to sign up for his newsletter and get a free report, Why Commercial Writing? Other goodies too!
2. Joan Stewart, the Publicity Hound, expands the thought on publicity, and if you aren't tuned into her work and products, you will miss the boat for great publicity ideas to boost your business. She's another one who over delivers in her services and products. Snap up her offerings at http://www.publicityhound.com.
3. Alexandria Brown, the E-Zine Queen, gives you each step on how to create and produce a great e-zine and, at the same time, shows you how to collect those e-dresses to send your e-zine to. There's a lot more on her website at http://www.ezinequeen.com.

There is no question that if you want to build your business and increase your success, these three people can make a difference in your output today. Sign up now!

And thanks, Peter, for making my day and helping me become a "well-fed" writer.