What challenges you most as a solo-preneur? People ask me a lot about what challenges I face working in Turkey; so, I thought I would share a few of my frustrations and how I overcome disappointments. I know you face them as well.
A quick glimpse of my background also reveals headaches as a solo-preneur and how I motivate myself. I bet you can relate to them.
In 2003, I made the jump to solo-preneurship because I wanted to directly reap the rewards of my 30 years of expertise. I spent the five previous years doing online business research to learn who produces the best content, how they do it, and how I can best provide my services to small enterprises. I wanted to work online and use my website to market my services.
Challenge 1: How to market my broad background; what to call myself, and how to explain what I do best.
I have many years of writing and editing for business and academia, as well as small to large scale program and project development. I love it all and want to do it all too!
Solution: Never think of yourself as a single talent. When you meet with a client, let them know that you are well-experienced in several complementary fields and thus, you can give them value added to any service you provide.
Challenge 2: Website upkeep and attracting traffic.
I obsess about good web presence and lots of traffic to realize more interesting and lucrative work. Unfortunately, getting traffic and what to do next doesn't come easy. Don't kid yourself; a website is like a needy child and its demands never end.
Solution: Make interim web plans and schedule 30 minutes each week to think about and prepare what to add or delete. Sure, that's not much time but focusing on one thing at a time, decreases overwhelm. If most of your business comes by referral and you're not selling online products other than your services, then most of your content may be static and only needs regular tweeking. You may not need a lot of traffic to do what you're doing.
Challenge 3: No Referrals.
While international clients refer me to others, I find that if businesses in Turkey like your versatility and commitment, they don't want others to know about you or your services, lest your prices increase or you go elsewhere.
Solution: Market. Talk. Share. Save time to market yourself using the web, email, brochures, business cards, etc. Take your 60-second me everywhere you go. Share what you know through public speaking, seminars or offering direction to someone in need.
Challenge 4: No email responses.
We are all busy with our lives and whether I email someone about their services or availability or email about my work with them, people are slow to respond; then, they don't always actually respond to the content of the email.
Solution: Be confident; if time goes by and you're still waiting, email again until you get the job done. Working with creative people has an inherent downside. Many of the creatives have no time consciousness and do not even notice their email, let alone timely responses. It's not YOU! It's not personal.
While these four challenges are just the tip of the iceberg and keep me on my toes, let me offer several last tips to keep you moving forward even during the lean times.
1. Find new markets and interests by reading local and national papers, magazines, newsletters and other media. I read lots of business newsletters filled with usable information and ideas to boost my business and engage in productive work. Find most online (&Turkish) newspapers at http://www.gazeteler.com.
2. Attend teleseminars on the phone packed with loads of ideas and how to do things. My two favorites are Joan and Ali. For Joan, http://www.publicityhound.com and for Ali, http://www.ezinequeen.com.
3. Get Adam Urbanski's Marketing Plan! It is really the first I have seen that is so easy to follow and understand without being overwhelmed with non-essential information. He gives just the meat to create your own easy Marketing Plan. Visit him at http://www.themarketingmentors.com.
Fortunately, there are many people out there who freely share what they know and can help you visualize and focus to get your business really going.
Please write your comments about generosity in sharing or visit me at http://www.remarkablesolutions.com.
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